PVH is a fashion company with a brand portfolio that includes Calvin Klein, Tommy Hilfiger and several Heritage Brands. For the new PVH-Europe office in Amsterdam, their ICT department is changed into ‘Digital Hub’. PVH asked me to explore logo designs for this.
The Digital Hub represents different ideas, visions, creativity and working methods. It consists of three divisions: Creative Lab, Technology and Transformation Team.
To capture the versatility of Digital Hub, the aim was to design a strikingly simple, quirky multi colored logo. Accessible and useful, while embracing the opportunities offered by the Digital Hub.
Different shapes and colors represent the three divisions of Digital Hub. The square shape is a reference to the main PVH brand identity.