This brand wanted to maintain the 3-ball shape of their logo while adopting a more technical and corporate image. I was tasked with updating the logo and brand’s art direction for new styles of photography, typography and the total look & feel accordingly. Inspired by the concept of energy flows, I incorporated wavy color gradients and shifted it to cooler blue shades combined with silver gray, enhancing the technical feel of the New Energy Systems brand.

Commissioned by agency MR.BRAND. As designer & art director, I designed the entire identity for New Energy Systems.